# Guideline 2.3.7 - Accurate Metadata: Misleading App Description

**Guideline:** 2.3.7 · **Store:** Apple App Store · **Severity:** low · **Fix difficulty:** easy · **Typical turnaround:** 1-4 hours

Canonical URL: https://appstorereject.com/rejections/apple/2/guideline-237-accurate-metadata-misleading-app-description

## Description

Your app's metadata includes misleading content, such as inaccurate descriptions, misleading screenshots, or hidden features. App descriptions, screenshots, and previews must accurately reflect the app's functionality. Additionally, superlative claims ('best', '#1', 'most popular') could get flagged.

## Common variations

- Screenshots don't match actual app UI
- Description mentions features not in the app
- Unsubstantiated superlative claims
- App name implies functionality that doesn't exist
- Preview video shows different app version

## Example rejection email

```
We noticed that your app's metadata does not accurately reflect the app's content and functionality. Specifically, your app description mentions features that are not present in the app, and screenshots show UI elements that do not exist in the current version.
```

## Resolution steps

## Quick Assessment
- **Risk level:** Low
- **Resolution path:** Fix & Resubmit
- **Typical turnaround:** 1-2 hours for metadata changes, then standard review time

## The Fix

01. **Audit your App Store listing**
   Compare every claim in your description against your app's actual features. Remove or modify any statements about functionality that isn't present or works differently than described.

02. **Review all screenshots**
   Ensure every screenshot shows actual app interfaces from the current build. Replace any mockups, concept images, or screenshots from older versions that no longer match.

03. **Check your app preview video**
   Verify the video only shows features available in the submitted version. Remove any preview that demonstrates functionality not present in the current build.

04. **Substantiate or remove claims**
   Either provide evidence for superlative claims ('best', '#1', 'award-winning') or replace them with factual, demonstrable benefits ('reduces time by X', 'supports Y formats').

05. **Update and resubmit**
   Make the necessary metadata changes in App Store Connect and resubmit for review without changing the app binary.

## Prevention
- Always update screenshots and descriptions when app functionality changes
- Use factual language instead of superlative marketing claims
- Test your app against your listing before each submission to ensure accuracy

## Before / after examples

**Before:** App description says "AI-powered photo editor with 100+ filters" but the app only has 12 basic filters and no AI features
**After:** Updated to "Photo editor with 12 carefully crafted filters for quick, beautiful edits"
**Why it works:** Accurately describe only features that exist in the current version of your app

## Common questions

**How long does this typically take to fix?**

Typical turnaround is 1-4 hours (difficulty: easy). After resubmission, most re-reviews complete within 24-48 hours.

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*Machine-readable source: https://api.appstorereject.com/api/rejections/detail?slug=guideline-237-accurate-metadata-misleading-app-description*