Guideline 4.2
Guideline 4.2 - Design: Insufficient Functionality or Single-Screen App
Our Take
Apple is rejecting your app because it does not provide enough functionality to qualify as a standalone app. This variant of 4.2 targets apps that are too simple — single-screen utilities, apps that perform one trivial function, or apps with so little content that they feel like a feature rather than a product. Examples that commonly trigger this: a tip calculator with no additional features, a flashlight app with one button, a single-recipe cooking app, a quote-of-the-day app with no interaction, or a countdown timer to a single event. Apple's bar is that the app should provide 'a useful, unique, and lasting experience' — meaning it should have enough depth that users would want to keep it installed. This rejection is sometimes subjective and can vary between reviewers. An app rejected by one reviewer for insufficient functionality might have been approved by another. However, if you've received this rejection, the most reliable path forward is to add meaningful features rather than appeal. The fastest compliant path is to identify 2-3 additional features that logically complement your app's core function and implement them. Think: customization options, history/saved items, sharing capabilities, widgets, or settings. The goal is to demonstrate that your app offers a complete experience, not just a single interaction.
Resolution Guide
Map your feature set
List every distinct interaction your app offers. If you can count them on one hand, you need more.
Add customization
Let users personalize the experience: themes, preferences, saved favorites, configurable settings. This is the lowest-effort way to add depth.
Add history or saved items
If your app produces any output (calculations, results, conversions), save them in a history list users can review and share.
Add a sharing mechanism
Let users share results, screenshots, or content via the system share sheet.
Add a widget
A WidgetKit extension shows Apple your app has depth beyond the main screen and provides lasting value on the home screen.
Consider consolidation
If you have multiple simple apps, combine them into one feature-rich app. Apple explicitly prefers this.
Write detailed Review Notes
In App Review Information, provide a walkthrough of all features and explain the value proposition.
Prevention
Example Rejection Email
Consider Appealing
Appeal if you believe the reviewer missed functionality. Provide a walkthrough video or detailed steps showing all features. If the app genuinely is simple, add features and resubmit — Apple won't approve a single-screen app on appeal alone.
Before & After
App is a single-screen tip calculator with a bill amount field, percentage slider, and calculated tip — no other screens or features
App includes tip calculator, bill splitting among multiple people, saved calculation history, customizable tip presets, a currency converter, a home screen widget showing recent calculations, and a share button for splitting details
What changed: A single function needs surrounding features to justify a standalone app. History, sharing, customization, and widgets demonstrate lasting value.
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