Guideline 4.9 - Design: Apple Pay Branding Misuse

Apple is rejecting your app because it uses the Apple Pay brand, logo, or mark in a way that doesn't conform to Apple's branding guidelines. Guideline 4.9 requires that apps offering Apple Pay use the official Apple Pay marks correctly and don't misrepresent the payment experience. Common violations include: using an outdated Apple Pay logo, creating a custom Apple Pay button instead of using PKPaymentButton, placing the Apple Pay mark on a non-white or cluttered background, using 'ApplePay' as one word instead of 'Apple Pay' (two words), or displaying the Apple Pay logo at a size smaller than Apple's minimum requirements. This rejection also covers cases where the app's marketing materials or screenshots suggest Apple Pay functionality that doesn't actually work, or where Apple Pay is presented as the only payment option without alternatives (Apple requires that Apple Pay be offered alongside other payment methods, not as the sole option). The fastest compliant path is to use Apple's official `PKPaymentButton` class for the payment button (which automatically conforms to branding guidelines) and follow Apple's Apple Pay Marketing Guidelines for any other use of the Apple Pay mark.