Guideline 5.1.2(i) - Privacy: Sharing Data with Third Parties Without Disclosure

Apple is rejecting your app because it shares user data with third parties without properly disclosing this to users and obtaining consent. Guideline 5.1.2(i) requires that any sharing of collected user data with third parties must be clearly disclosed, and that users must consent to the sharing before it occurs. This rejection typically surfaces when the reviewer identifies third-party SDKs in your app that transmit user data to external servers (analytics providers, ad networks, attribution platforms, CRM tools) and either (1) your privacy policy does not disclose these third parties, (2) your App Privacy nutrition labels in App Store Connect do not accurately reflect the data sharing, or (3) users are not given the opportunity to consent before data is shared. The fix requires aligning three things: your actual data sharing practices (what your app and its SDKs send to third parties), your privacy policy (what you tell users), and your App Privacy labels (what you declare to Apple). All three must match. Additionally, users must consent to the sharing before it happens.