Store Listing Metadata policy

Store Listing: Misleading App Metadata or Screenshots

Low RiskEasy0 Reports

Also known as:Screenshots from a previous or unreleased app version showing unavailable featuresFake ratings, download counts, or fabricated user testimonials in descriptionExcessive keyword repetition in title or short descriptionMisleading 'free' claims when core functionality requires in-app purchases

Our Take

Your app's store listing contains misleading elements. This includes screenshots that show features not present in the current version, exaggerated performance or capability claims, keyword stuffing in the title or description, deceptive imagery, or fake social proof. All store listing assets must accurately represent the app's current functionality.

Resolution Guide

Update screenshots — Take fresh screenshots from the current production version of your app. Use real device captures or emulator screenshots that match actual app behavior.

Clean up your title — Google Play allows up to 30 characters. Use your app's actual name. Do not stuff keywords: "MyApp - Best Photo Editor Camera Filter Beauty App" should become "MyApp: Photo Editor".

Fix the short description — 80-character limit. Describe what your app does clearly. No keyword lists.

Review the full description — Remove unsubstantiated claims ("World's best", "#1 rated"). Remove competitor names. Don't repeat keywords excessively.

Verify feature claims — Every feature mentioned in the description must exist in the current app version. Remove mentions of upcoming or deprecated features.

Check graphic assets — Feature graphic (1024x500) and icon must represent the app accurately. No misleading imagery or brand impersonation.

Re-submit — After updating all listing assets, submit for review. Changes to store listing metadata are reviewed before going live.

Example Rejection Email

From:Google Play Developer Support

Subject:Policy violation - Store Listing: Misleading App Metadata o

Issue found: Store listing metadata We reviewed your store listing and found the following issues: • App screenshots depict features that are not available in the current version of the app • App title contains repetitive keywords ('Best Photo Editor - Photo Edit, Edit Photos, Photo Editing App') Action required: Update your store listing to accurately reflect your app's current functionality. Remove keyword stuffing from your app title and replace screenshots with captures from the current app version.

Before & After

Before — Rejected

App title: 'PhotoMaster - Best Photo Editor, Camera, Filters, Beauty, Selfie, Collage Maker App' with screenshots showing an AI background removal feature that was removed two versions ago

After — Approved

App title: 'PhotoMaster: Photo Editor' with screenshots taken from the current version showing the actual filter gallery, crop tool, and adjustment sliders

What changed: Keep titles concise without keyword stuffing, and ensure every screenshot and description matches the current live version of the app

Store Listing: Misleading App Metadata or Screenshots

Our Take

Resolution Guide

**Update screenshots** — Take fresh screenshots from the current production version of your app. Use real device captures or emulator screenshots that match actual app behavior.

**Clean up your title** — Google Play allows up to 30 characters. Use your app's actual name. Do not stuff keywords: "MyApp - Best Photo Editor Camera Filter Beauty App" should become "MyApp: Photo Editor".

**Fix the short description** — 80-character limit. Describe what your app does clearly. No keyword lists.

**Review the full description** — Remove unsubstantiated claims ("World's best", "#1 rated"). Remove competitor names. Don't repeat keywords excessively.

**Verify feature claims** — Every feature mentioned in the description must exist in the current app version. Remove mentions of upcoming or deprecated features.

**Check graphic assets** — Feature graphic (1024x500) and icon must represent the app accurately. No misleading imagery or brand impersonation.

**Re-submit** — After updating all listing assets, submit for review. Changes to store listing metadata are reviewed before going live.