Guideline 2.2 - Beta Testing: TestFlight-Quality App Submitted to App Store

Apple is rejecting your app because it appears to be a beta, demo, or trial version rather than a finished product ready for public distribution. This covers apps that include 'beta' in the name or UI, apps that feel incomplete with limited functionality, and apps that explicitly time-gate features as a trial. This guideline exists because Apple positions TestFlight as the proper channel for beta testing and does not want the App Store to serve as a beta distribution platform. The rejection is usually triggered by: (1) the word 'beta' appearing anywhere in the app name, UI, or metadata, (2) features gated behind time-limited trials that aren't standard IAP subscriptions, (3) apps that feel like MVPs with very limited functionality, or (4) apps that prominently display build numbers, debug menus, or testing infrastructure. The fix depends on which trigger Apple identified. If it's the word 'beta,' that's a simple text change. If Apple thinks the app is too sparse, you need to either add functionality or better communicate the app's intended scope.