Guideline 2.3.10 - Accurate Metadata: References to Other Mobile Platforms

Apple is rejecting your app because it contains references to other mobile platforms in the app itself, its metadata, or its screenshots. This includes mentions of Android, Google Play, Windows Phone, or any non-Apple platform. Apple does not want their store to serve as advertising for competitors. This rejection most commonly hits cross-platform apps where developers forget to remove Android-specific references. Common triggers include: (1) screenshots showing Android UI elements (back button, navigation bar, status bar icons), (2) the app description mentioning 'Also available on Android' or 'Download on Google Play', (3) in-app links or buttons directing users to the Google Play Store, (4) using Android-style UI components like the Material Design floating action button, and (5) using the terms 'Google Play' or 'Android' anywhere in the binary or metadata. The fix is straightforward but requires thoroughness. Developers often fix the obvious references but miss subtle ones -- like a 'Share' feature that generates a message containing a Google Play link, or a help page loaded from a web server that mentions Android.