Guideline 2.3.7 - Accurate Metadata: App Subtitle Contains Keyword Spam

Apple is rejecting your app because the subtitle field in App Store Connect contains keyword spam rather than a meaningful description of the app. The subtitle (up to 30 characters, displayed below the app name on the App Store) should be a concise summary of your app's purpose, not a list of search terms. Apple distinguishes between a legitimate subtitle ('Track your daily expenses') and keyword spam ('budget money finance tracker free'). The distinction is whether the subtitle reads as natural language that describes the app, or as a list of disconnected keywords crammed together for search ranking. This rejection often comes paired with keyword stuffing in the app name (also 2.3.7). Apple evaluates name, subtitle, and keywords holistically -- if all three are stuffed with search terms, they'll reject for the most egregious field but flag the others too.