Guideline 2.3.7 - Accurate Metadata: Keyword Stuffing in Description or Metadata

Apple is rejecting your app because the description, subtitle, or metadata contains keyword stuffing -- repetitive or irrelevant terms inserted primarily to game App Store search rankings. This includes listing competitor app names, repeating the same keywords in different variations, or adding long lists of loosely related terms. Apple's detection of keyword stuffing has become increasingly sophisticated. They flag: (1) competitor names mentioned in your description (e.g., 'alternative to Instagram'), (2) lists of keywords separated by commas or pipes in the description, (3) repeating the same concept in multiple forms ('photo editor, photo editing, edit photos, picture editor'), and (4) including category names or generic terms that don't specifically describe your app. This rejection sometimes also covers including prices in the app name or metadata (e.g., 'Only $0.99!' in the description), which Apple considers a form of manipulative metadata.