Guideline 2.3.7 - Accurate Metadata: Price References in App Name or Metadata

Apple is rejecting your app because its name, subtitle, description, or screenshots contain references to pricing -- including the word 'Free'. Apple prohibits prices, price reductions, or 'free' designations in metadata because the App Store already displays pricing information, and including it in your listing creates a potential mismatch if prices change. This is one of the more surprising rejections for developers because 'Free' seems like a legitimate descriptor. But Apple's logic is that the App Store prominently shows the price (or 'Get' for free apps), so including it in your metadata is redundant at best and misleading at worst (e.g., if you later add a price). The rejection also covers promotional pricing language in screenshots like 'Limited Time: 50% Off!' or 'Premium features now included free!' Screenshots are considered metadata and must follow the same rules.