Guideline 1.1.7
Guideline 1.1.7 - Safety: Exploiting Recent Events or Tragedies
Our Take
Apple is rejecting your app because it capitalizes on or seeks to profit from recent or current events such as violent conflicts, terrorist attacks, epidemics, or natural disasters. This applies even if the app's intent is informational — the key question is whether Apple perceives it as exploitative. This rejection most commonly appears during or immediately after major world events. Apps created quickly to monetize a crisis, games that trivialize ongoing conflicts, or content that sensationalizes tragedies will be rejected. News and charity apps that serve the public interest are generally fine, but the line between 'informing' and 'exploiting' is subjective. The timing of your submission matters. An app about a historical event is less likely to trigger this than the same app submitted during an active crisis.
Resolution Guide
Assess whether the app genuinely serves public interest
If it's a news, relief, or charity app, prepare documentation showing its legitimate purpose.
Remove monetization from crisis content
If the app has ads or IAP tied to crisis-related content, remove the monetization. Free, ad-free apps serving public interest are much more likely to be approved.
Wait for the event to pass
If the content is about a historical event that is currently active, consider delaying submission until the crisis phase has passed.
Reframe as educational
If the app has educational value, emphasize the educational aspects and remove any entertainment framing.
Prevention
Example Rejection Email
Consider Appealing
Appeal if your app genuinely serves the public interest (e.g., disaster relief coordination, verified news reporting, charitable fundraising for affected communities). Provide evidence of partnerships with relief organizations or news credentials.
Before & After
Paid game based on an ongoing military conflict with in-app purchases for weapons
App reconceived as a free educational resource about the conflict's humanitarian impact, with links to verified relief organizations
What changed: Shifting from entertainment/profit to public service removes the exploitative framing.
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More Guideline 1 (Safety) rejections
- Guideline 1.1 - Safety: Objectionable Content in App Marketing
- Guideline 1.1.1 - Safety: Defamatory or Discriminatory Content
- Guideline 1.1.2 - Safety: Realistic Violence or Encouragement of Violence
- Guideline 1.1.3 - Safety: Weapons and Firearms Content
- Guideline 1.1.4 - Safety: Sexual or Pornographic Content
- Guideline 1.1.6 - Safety: False Information or Fake Features