Guideline 1.3
Guideline 1.3 - Safety: Kids Category Missing Parental Gates
Our Take
Apple is rejecting your app because it's in the Kids Category but contains links, purchasing opportunities, or other distractions for children that aren't behind a parental gate. In the Kids Category, anything that leads outside the app experience must be gated by a parental control. Parental gates must meet Apple's requirements: they should require an adult-level action to bypass (not just a simple tap or swipe). Apple provides guidance on acceptable parental gate patterns — typically a math problem, a text instruction that young children can't read, or a multi-gesture interaction. Common triggers include: links to your website, social media buttons, 'Rate Us' prompts, email signup forms, in-app purchase buttons accessible to children, or any button that opens Safari or another app. Even a 'Contact Us' link needs a parental gate.
Resolution Guide
Audit all exit points
Find every link, button, or action that leaves the app: website links, social buttons, 'Rate Us' prompts, IAP buttons, privacy policy links, terms links, support links.
Designate a parents-only area
Create a 'Parents' section in Settings or a dedicated area for all adult-facing content.
Implement a parental gate
Gate the parents area with a mechanism children can't easily bypass. Acceptable patterns include:
- A multi-touch gesture requiring adult hand span
- A number pad requiring entry of a specific code shown in text (not numbers)
Move all links behind the gate
All website links, purchase buttons, social media, and other external-facing actions go in the parents-only area.
Test with the reviewer in mind
In Review Notes, explain where the parental gate is and how to bypass it for testing.
Prevention
Example Rejection Email
Before & After
Kids game has a 'Visit Our Website' button on the main menu and IAP 'Remove Ads' button on every level
All external links and IAP buttons moved to a 'For Parents' section behind a parental gate requiring solving '14 + 23 = ?'
What changed: Everything that exits the child's experience must be behind a parental gate in Kids Category apps.
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More Guideline 1 (Safety) rejections
- Guideline 1.1 - Safety: Objectionable Content in App Marketing
- Guideline 1.1.1 - Safety: Defamatory or Discriminatory Content
- Guideline 1.1.2 - Safety: Realistic Violence or Encouragement of Violence
- Guideline 1.1.3 - Safety: Weapons and Firearms Content
- Guideline 1.1.4 - Safety: Sexual or Pornographic Content
- Guideline 1.1.6 - Safety: False Information or Fake Features