Guideline 1.3

Guideline 1.3 - Safety: Kids Category Missing Parental Gates

Medium SeverityEasy FixTypical Fix: 2-8 hours0 Reports
Also known as:Links out of the app are not behind a parental gateIn-app purchase prompts accessible to children without parental gateSocial media buttons or website links not gatedExternal links and purchasing opportunities must be in a designated area behind a parental gate

Our Take

Apple is rejecting your app because it's in the Kids Category but contains links, purchasing opportunities, or other distractions for children that aren't behind a parental gate. In the Kids Category, anything that leads outside the app experience must be gated by a parental control. Parental gates must meet Apple's requirements: they should require an adult-level action to bypass (not just a simple tap or swipe). Apple provides guidance on acceptable parental gate patterns — typically a math problem, a text instruction that young children can't read, or a multi-gesture interaction. Common triggers include: links to your website, social media buttons, 'Rate Us' prompts, email signup forms, in-app purchase buttons accessible to children, or any button that opens Safari or another app. Even a 'Contact Us' link needs a parental gate.

Resolution Guide

01

Audit all exit points

Find every link, button, or action that leaves the app: website links, social buttons, 'Rate Us' prompts, IAP buttons, privacy policy links, terms links, support links.

02

Designate a parents-only area

Create a 'Parents' section in Settings or a dedicated area for all adult-facing content.

03

Implement a parental gate

Gate the parents area with a mechanism children can't easily bypass. Acceptable patterns include:

  • A written instruction like 'Please ask your parent to enter: [math problem]'
  • - A multi-touch gesture requiring adult hand span

    - A number pad requiring entry of a specific code shown in text (not numbers)

    04

    Move all links behind the gate

    All website links, purchase buttons, social media, and other external-facing actions go in the parents-only area.

    05

    Test with the reviewer in mind

    In Review Notes, explain where the parental gate is and how to bypass it for testing.

    Prevention

  • Build the parental gate before adding any external links to a Kids Category app
  • Default to putting everything behind the gate and only move things out if they're purely child-facing content
  • Example Rejection Email

    From:Apple App Review Team
    Subject:Guideline 1.3 - Safety: Kids Category Missing Parental G
    Guideline 1.3 - Safety - Kids Category Your app is listed in the Kids Category but includes links out of the app and/or purchasing opportunities that are not reserved behind a parental gate. Specifically: - [Links to external websites / In-app purchase prompts / Social media buttons] are accessible to children without a parental gate. Next Steps: Please ensure that all links, purchasing opportunities, and other distractions are placed behind an appropriate parental gate. Learn more about parental gates.

    Before & After

    Before — Rejected

    Kids game has a 'Visit Our Website' button on the main menu and IAP 'Remove Ads' button on every level

    After — Approved

    All external links and IAP buttons moved to a 'For Parents' section behind a parental gate requiring solving '14 + 23 = ?'

    What changed: Everything that exits the child's experience must be behind a parental gate in Kids Category apps.

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